Throw away living

by unstash team on June 20, 2011

throwaway living life magazine

You might have asked yourself how on earth we created an 8th continent, places like shopping beach, and norms like purchasing 62 pounds of clothing a year

One potentially defining moment is the above image from the 1955 issue of LIFE magazine with the caption ‘THROW AWAY LIVING’. The story inaugurated a new era of disposable living, with less chores and more convenience. With it began the demise of repair shops and the rise of a ‘rip & replace‘ mantra.

Retail corporations and economists had found their answer to making consumption as a way of life. Throwaway products forced customers to return and offered endless profit potential.

And here we are.


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